Why Do Foreign Trade People Not Pay Attention to Independent Website Construction?

Neglect of Independent Websites by Foreign Trade Professionals

Why do many foreign trade practitioners not pay much attention to building independent websites? An excellent independent website can bring hundreds or even thousands of inquiries to the company every month. Although most foreign trade companies in China have their own company websites, only a few can reach an excellent level. Unfortunately, 80% of foreign trade company websites are merely for display, and they cannot even reach the level of receiving one inquiry per month.

Concerns about Building Independent Websites

So why do most foreign trade practitioners not prioritize the development of independent websites? On the one hand, many foreign trade practitioners are intimidated by the learning and construction costs of independent websites, so they dare not try. On the other hand, many poor website construction companies help enterprises build independent foreign trade websites that are ineffective, making foreign trade practitioners feel that independent websites are useless. As someone who has gone through this process, I want to tell all foreign trade practitioners that learning about independent websites is not as difficult as imagined! A well-crafted independent foreign trade website is fully capable of bringing in hundreds of inquiries every month!

Characteristics of Excellent Independent Websites

An excellent independent website is a perfect digital marketing fortress, carrying the brand image, product information, and service commitments of the enterprise, and is an important platform for attracting, communicating, and converting customers. To build an excellent independent website, the following characteristics are needed:

1. Fast loading speed

Excellent independent websites can maintain fast loading speeds globally. Fast website loading speed not only enhances user experience but is also one of the important factors for Google search rankings. By optimizing server configurations, compressing page files, reducing HTTP requests, etc., the website's loading speed can be effectively improved, attracting more visitors.

2. Comfortable visual effects

Excellent independent websites are not only excellent in functionality but also visually pleasing. With coordinated color schemes, clear layout designs, and beautiful page elements, they can attract users' attention at first glance and give them a good first impression.

3. Compliance with Google SEO rules

Excellent independent websites must comply with Google's SEO rules to ensure that the website ranks well in search engines. By setting up the website structure reasonably, optimizing page content, and increasing external links, the website's search visibility can be improved, attracting more valuable traffic.

4. Authority and Professionalism in Content Marketing

Excellent independent websites focus on content marketing, showcasing the company's product features, supply chain advantages, and service commitments through professional articles, videos, case studies, etc., allowing customers to feel the professionalism and trustworthiness of the company. This content layout can enhance user trust in the website, making it easier for traffic to convert into inquiries and orders.

5. Diverse Promotion and Traffic Generation Methods

Excellent independent websites attract traffic through various promotion and traffic generation methods, including natural search engine optimization, Google advertising, social media marketing, YouTube video marketing, EDM email marketing, etc. By comprehensively leveraging these channels, more valuable traffic can be attracted, and the website's exposure and visibility can be increased.

6. Various Contact Methods

Excellent independent foreign trade websites will provide multiple contact methods, including email, telephone, WhatsApp, online forms, online chat tools, etc. Such contact methods can meet the communication habits and needs of different customers, improving communication efficiency and convenience between customers and businesses.

7. Competitor Analysis

Before establishing an independent website, conducting a thorough competitor analysis is crucial. By analyzing competitors' website structures, content layouts, promotion strategies, etc., valuable references and insights can be obtained for the construction of one's own independent website, helping businesses better grasp market opportunities and challenges.

How to do well in operating an independent foreign trade website?

When it comes to operating an independent foreign trade website effectively, many people may assume that once their website is launched, they can just wait for inquiries. However, the reality may disappoint you. The success of a B2B foreign trade website largely depends on the quality of operation, not just the website building process.

事实上，从建站流程开始，我们就已经在进行运营方面的工作了。这包括企业外贸体系的整理、关键词的调研、以及网站布局策划等。一个良好的网站建设流程可以确保你的独立站有一个坚实的转化基础，这些工作将决定你的网站在日后能够达到的询盘效果的上限。

在考虑是否适合做外贸B2B独立站时，客户需求量级是一个重要指标。如果该产品所在品类的客户需求量级较大，那么意味着市场空间较广，独立站有更多的发展潜力。相反，如果需求量级较小，即使做了独立站，也可能面临市场竞争不足的问题。

另一个重要因素是关键词SEO竞争难度。如果产品所在品类的关键词竞争难度较低，通过优化关键词可以轻松提升网站在搜索引擎中的排名，吸引更多流量。反之，如果竞争难度较高，就需要更多努力和资源来进行网站优化。

Google advertising costs are also a factor to consider. If the Google advertising cost for a product is low, advertising can economically attract traffic, increase the website's exposure and recognition. However, if the advertising cost is high, more funds need to be invested in advertising to increase the website's exposure and click-through rate.

Lastly, competitor analysis is also crucial. If a product has few competitors, the website has a competitive advantage in that field, making it easier to attract customers and orders. Conversely, if the competition is intense, a differentiation strategy is needed to highlight the website's strengths and attract more customers.